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The voicemail greeting is an important element of your business’ phone system because it is often the first impression of your business that customers will have. Creating a really good voicemail greeting is a unique opportunity that you can use to impress customers by putting your best face on, while increasing the chances that you’ll retain their business in those times when you can’t

I have a confession to make: I haven’t recorded a new voicemail greeting since 2014. In the past four years, I (hopefully) have become more articulate, poised, and self-assured. But hear my voicemail recording, and you’d think I was still new to the work world, a little unsure of myself — and probably not an authority. Obviously I need toupdate it. And if you haven’t changed your voicemail greeting in over a year, you’re likely in the same boat. After all, a professional voicemail recording boosts your credibility, makes you seem more competent, and encourages whoever’s listening to it to continue the relationship. A relatively unprofessional one — like mine, for instance — does the opposite: It encourages prospects, recruiters, and potential connections to run in the other direction. With that in mind, I’ve written 18 unique voicemail greetings for every situation. Pick your favorite, practice a few times, then record your new voicemail.
My friend Tom at Bottomline Technologies was running a sales team making thousands of phone calls a week, developing the art of the sales voicemail.. Despite all their best efforts, his sales reps were only connecting with prospects 3% of the time since 97% of the time, they had no choice but to leave a voicemail. In a typical week, those voicemails could …