If your customers feel that you don’t care, they’ll take their business elsewhere. Experiences are the differentiating factor between businesses. Big efforts to improve the overall experience in tiny ways by crafting a voicemail greeting script can make a huge difference when customers are asked by their friends and family how easy it was to work with you. And word spreads quickly in the age of social media. The more positive experiences you offer, even when you’re not available, the more likely those people will call back.
A lot of care and consideration should be given to who will be providing the voiceover for a business’ audio recordings before the selection is made.

Using concise and simple words in your scripting helps ensure callers can comprehend what is being said. Although a complete on-hold message can be quite lengthy, it should include concise and to the point single messages. Aim to get each message across in around 35 to 40 words. Remember, what may read great in written word doesn't necessary sound great said out aloud.
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