The way all your words and sentences come together gives your script a distinct written tone. Combine that with a specific speaking tone to create an on-hold message that reinforces your brand and product set. Selecting the correct tones will ensure your intended message is communicated effectively. If your target market is the younger generation, then a tone which embodies fun and excitement would be most suitable.
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Set the right tone for the call by introducing your business in a welcoming manner. The message can be played either by itself or as an intro to IVR prompts.