The phone you use to record your greeting – and your surrounding – can turn your carefully scripted greeting into an unprofessional mess. Background noise is terribly distracting, so choose a quiet room or parked car to make your call. Landlines, or a “wi-fi enabled” cellphone call, can provide much better connection quality than a standard cellphone. If you must use a cell phone, be sure to use a high-quality headset for the best clarity.
In previous blogs, I’ve mentioned the importance of making a good first impression on a potential client. Most of the time, the first contact will be over the telephone. Since we are often in session, it is very likely that the first time a client hears our voice is on our voicemail greeting. This is why a professional greeting is so important. Identify yourself because you need to reassure the client that they have called the correct number. Clients will be a lot less likely to leave a message if they wonder who will get it. Use a warm friendly voice to say something like, “You have reached xxxx, licensed mental health counselor.” Tell clients what to do if they are in crisis. Although it seems obvious to us, clients may not realize that it could be several hours until we can return their call. I suggest something like, “If you require immediate assistance, please dial 911 or go to your nearest emergency room.” Ask for what information you need. Yes, the obvious name and number, but if it would be helpful to get their insurance information, ask for that, too. Give clients an idea about when you’ll return their call. Common business practice is within 24 business hours. Any extra messages or information you’d like clients to know. For example, if you are no longer accepting a particular insurance plan, the end of your voicemail greeting is a great place to convey that information.

A professional voicemail greeting is essential in many aspects of a business. In sales, it enables you to properly respond to inquiries from prospects and customers or discuss a deal in more detail. When they call, and you can’t answer, you may lose the opportunity for immediate communication and potentially lose a client or customer.
If someone takes the time to call and leave you a voice message, they usually have a reason that they are calling. It does convey a certain level of interest when someone is willing to hop on the phone with you. If they were less interested, they would probably send you an email or fill out a form on your website.