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Therefore, as a rule of thumb, it has been advised that business professionals should return calls within 24 hours. If for any reason a prompt callback is not possible, for instance, if it is known that the call may be lengthy and the individual does not have time to talk until another day or so, they should still leave a brief voicemail message to acknowledge receipt of the call and advise when they anticipate being able to have the discussion. Additionally, voicemail messages should be checked at least once a day, if not more.