On hold messages can be recorded for many purposes, such as promoting your business, answering FAQs or announcing important customer service information. It's important to be clear in the message you are trying to get across. Confusion leads to disengagement and reflects badly on the brand. Determining your callers' wait times is necessary to determine the required length of the on-hold message. Making the recording too short can lead to the message being played too many times. This can be repetitive and lose the caller's attention while they hold.
What kind of business phone service does your company use? If they haven’t been updated recently, or you haven’t made the switch to a higher-end VoIP phone that typically offers better sound quality, it’s time for an upgrade. The equipment you use can make all the difference. At the end of the day, people are judging your business based on little things like that.

Hi, you’ve called [your name] at [X company]. I am currently out of the office, but please leave your name, phone number, and a brief message, …
12. “Hello, you’ve reached the Customer Support department at [company name]. We are unable to take your call at the moment. We know your time is valuable so instead of placing you on hold, let us call you back! Please leave your name, phone number, the reason for your call, and two different times that are convenient for you to receive a call back from us. Thank you!” Get a better idea of your caller’s schedule by asking them for a few different times you can call back. Their time is important, too!