In Australian English it’s pronounced with the vowel /a:/ like in ‘part’. Problems arise when people use the /ʌ/ vowel (like in ‘up’) instead of /æ/ or /a:/. If you do this is will sound like the worst swear word in English. Many non-native speakers often pronounce the vowel /æ/ more like /ʌ/ because they don’t have a vowel like /æ/ in their first language. Many speakers of European languages will do this (Spanish speakers and Italian speakers) and also speakers of Japanese and Korean. This problem with /æ/ also means that if you say the word ‘back’ in your voicemail greeting sample, you are likely to pronounce it more like ‘buck’. remember to pronounce word endings in English. Check you aren’t dropping any endings off or mispronouncing them.
A special high five to Margot Howard for her outstanding research and contributions to this article. We love working with and supporting like-minded entrepreneurs who are passionate about business success strategies. Thank you Margot! ❤️

In 2011, I became a full-time sales coach and consultant. I push, challenge, and inspire top producing sales professionals to increase their income, manage their time, and love their career. I routinely help my clients achieve more than they thought was possible.
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