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To create a greater sense of authority, and that you are somebody important, list the name of a person and company who you've worked with before, especially if that person and company is a direct competitor of the person you are calling. Nothing grabs the interest of the person you are calling faster than hearing the name of their main competitor.

Education Details: Professional Greetings . When to use a professional greeting: If you don't know the person well, it is best to use Mr., Ms., or Dr. as an appropriate business letter salutation. If you have any doubts about which greeting you should use, err on the side of caution and use the more formal style of address.
You’ve reached the (name) family. We can’t answer your call right now. So why don’t you leave your name, age, sex, height, weight, phone number, a short message, your social security number, credit card number, how many kids you have, your mother’s maiden name, along with the date and time you called us. And if you’ve survived this message and are still listening, your message better be important.