The business answering machine greeting you use should be fairly short and to the point, though you can use it as a way to demonstrate what your business has to offer. Your overall tone in the message should be professional and indicate to callers that though their call has been missed at that moment, they are important and you plan on contacting them as soon as possible. Within this, however, you should not indicate that you are talking to someone more important than the caller. Your business answering machine greeting should also be customized in any way you deem appropriate for your business and needs. Jotting down the greeting will prevent mistakes when recording it.
I think one of the most important things to include in a business answering machine message is the hours of operation. I've often called a local business during evening hours, hoping that someone might still be there to answer a question or take a message. If I get an answering machine, I always want to know when it would be best to call back. It could be that the business was still open at night, but no one could get to the phone. By including that information on the outgoing message, I'll know not to make any more after-hours calls. Smiling while speaking can make a business answering machine greeting sound pleasant. Jotting down the greeting will prevent mistakes when recording it.

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