I think one of the most important things to include in a business answering machine message is the hours of operation. I've often called a local business during evening hours, hoping that someone might still be there to answer a question or take a message. If I get an answering machine, I always want to know when it would be best to call back. It could be that the business was still open at night, but no one could get to the phone. By including that information on the outgoing message, I'll know not to make any more after-hours calls. Smiling while speaking can make a business answering machine greeting sound pleasant. Jotting down the greeting will prevent mistakes when recording it.
The basic rule of thumb is that callers should hear one of two things when they first connect with your voicemail — either an apology for not being able to answer the call or a “thank you” for having called. You can do both if you prefer, but keep it short and to the point.

These features only work with callers who also have CenturyLink voicemail. (Some limitations may apply depending upon customer phone facilities.)
True emergencies - such as extraordinary weather - should be addressed in your voicemail if it impacts your business. Thank you for calling the Carona Surf Shop. We are currently closed due to the inclement weather. Our normal business hours are Monday through Saturday, 10 am to 9 pm. Please visit www.caronasurfshop.com to order merchandise and to check our schedule during the hurricane.