The way all your words and sentences come together gives your script a distinct written tone. Combine that with a specific speaking tone to create an on-hold message that reinforces your brand and product set. Selecting the correct tones will ensure your intended message is communicated effectively. If your target market is the younger generation, then a tone which embodies fun and excitement would be most suitable.
Recording voicemail greetings for your business or personal life requires a separate list of priorities, because they are being used for two distinct purposes and will be heard by two very different types of callers. I have a friend with two cell phones - one for work, and one for personal calls - and if you call both lines, you would never know it's the same person. While the message on his personal line might not be ideal, he took the time to record a professional voicemail message for his business phone, which makes it stand out.

What happens here is when you apologize and sound genuine in your tone, your prospects would understand and leave their contact details for you to follow with them.
In sales, immediate communication with your prospects and current customers is important. Being available to answer questions or further negotiate a deal allows your clients to feel secure and more apt to purchase from you. But what if you can’t answer the phone when they call? Make sure you have a voicemail system set up so your clients have the opportunity to leave you a message.