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While missed calls aren’t ideal, you can let your caller know you’re still there for them by having a great voicemail greeting. The best business voicemail greetings let your customers (and potential customers) know why you’re not available and how they can best get in contact with your business. They are also short and to the point. You usually want to keep your greeting between 6 and 24 seconds long so callers don’t hang up halfway through.

One of the chief considerations in recording an answering machine greeting is your audience. Who will be listening to your answering machine or voicemail salutation? Is this a business line or a home phone line? Furthermore, just how much information do you want to give out to potential strangers, like telemarketers, who may be calling your home? Long answering machine greetings may be inconvenient for callers.
The bottom line is that a business’s situation is likely to change often and rapidly, each of which need a unique and applicable voicemail greeting to cover the circumstances and timeline. For example, callers shouldn’t reach a business-as-usual voicemail, and therefore expect a return call within the business day, if the subject they’re calling is out on vacation for two weeks. Such a lack of communication is a recipe to lose that caller’s trust and tarnish the brand’s reputation.