Recognize Their Need. When someone calls your business, the voicemail should give them a sense of validation. This means that your voicemail should extend gratitude for their interest in your business, or an apology for not being there to answer your call. These two simple courtesies can go a long way in the creation or establishment of client/business trust. Make it Informative for the Caller. Your voicemail must include all the information the customer will need for your particular business. For instance, if you’re a brick and mortar establishment, it’s wise to include your store hours. It’s also a good idea to leave them an alternate way to contact you, especially if it’s after hours. After all, you don’t want to miss just one potential customer. Here are some suggestions for elements to include in your voicemail: Business name Hours (if brick and mortar) Alternate method of contact, such as email Your name
If you know the extension of the person you wish to reach, please enter it now." "To speak with the operator, press 0 at any time." "For Sales, press 1." "For Technical Support, press 2." "For Billing, press 3." "For information about our company, press 4." "To leave us a message, press 5." "Or to repeat these options, press 6."

The information you provide in your business answering machine greeting can vary depending on your specific needs, though some basic information is common. You should indicate the business that has been reached, including a specific name if you have a personal business number or extension. If the message is for general use, you might indicate that you are unavailable, though a message for use after business hours can provide the caller with regular business hours. You should not, however, use any language that could be taken to indicate that you are busy with a task that is more important than your caller.
When your small business is closed, ensure that your callers know that! If appropriate, you might want to reiterate your business hours to manage callback expectations.