People may not want to give information about who lives in their home to unknown callers for a variety of reasons. This information may be used by telemarketers who could then ask for you by name when they call again, scammers who might do the same, or people who are not interested in your welfare. Women living alone for instance may use the “we” instead of “I” to suggest more people living in a house, and can even opt for using the machine generated message or computer generated “male voice” instead of their own voice to increase their security at home. For personal security reasons, you might want to avoid indication of children in the home, too, and you certainly shouldn’t mention that you’re on vacation.
If you’re an entrepreneur or small business owner who’s debating the benefits of getting a voicemail greeting, keep reading!

Context does matter here. If the caller would reasonably expect you to answer the phone (such as if they were calling a store or other place of business), an apology for not being able to get to the phone makes the most sense.
Messages on Hold – continuous loop of music and messaging that plays as callers wait to speak to a business representative. Messages On Hold present a mix of marketing messages and customer service information that is mixed with music to play in a loop for callers waiting on hold.