On hold messages can be recorded for many purposes, such as promoting your business, answering FAQs or announcing important customer service information. It's important to be clear in the message you are trying to get across. Confusion leads to disengagement and reflects badly on the brand. Determining your callers' wait times is necessary to determine the required length of the on-hold message. Making the recording too short can lead to the message being played too many times. This can be repetitive and lose the caller's attention while they hold.
Donald G. Gould, of Northwest Washington, is nothing if not au courant. Here's his message: "Hello. You have reached {the phone number} in the nation's capital, a city now permanently on the Dole and where even the best periodontist cannot cure Gingrichitis. Please leave your message."

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Your voicemail needs to have relevant information such as your name, who the prospects are connecting to, the department you work in, why your not available to assist your prospects, when you will call them and related information, this is what the prospects would prefer hearing instead of dragging the voicemail messages speaking about your brand and more.