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3.) Benvenuti alla John Doe. Al momento non possiamo rispondere personalmente alla vostra chiamata, oppure ci state chiamando fuori dall’orario di lavoro. Si prega di lasciare un messaggio con il vostro nome e numero di telefono – vi richiameremo al più presto possibile. Grazie e arrivederci.

The way all your words and sentences come together gives your script a distinct written tone. Combine that with a specific speaking tone to create an on-hold message that reinforces your brand and product set. Selecting the correct tones will ensure your intended message is communicated effectively. If your target market is the younger generation, then a tone which embodies fun and excitement would be most suitable.
I think one of the most important things to include in a business answering machine message is the hours of operation. I've often called a local business during evening hours, hoping that someone might still be there to answer a question or take a message. If I get an answering machine, I always want to know when it would be best to call back. It could be that the business was still open at night, but no one could get to the phone. By including that information on the outgoing message, I'll know not to make any more after-hours calls. Smiling while speaking can make a business answering machine greeting sound pleasant. Jotting down the greeting will prevent mistakes when recording it.